5 Mistakes Generally Business Sellers Make In India

You don’t have second chance to sell your business at optimum price. If you sell business in India, please make sure that you avoid these mistakes and you will sell your business quickly and at a good price. Read More

2 thoughts on “5 Mistakes Generally Business Sellers Make In India

  1. IndiaBizforSale says:

    Dear Mr. Amit,

    Valuing goodwill or a brand developed in-house (i.e. by incurring marketing expenditure, ensuring quality and meeting consumer expectations and perceptions) is always a challenge.

    The brand in order to have implications for valuation of a firm/business shall pass through two tests:
    (1) the brand must result into higher sales for the company compared to its competitors,
    (2) per unit price of the product that the company realises must be higher than similar products offered by competition.
    If an in-house developed brand passes these two tests, a brand would have significant impact on the value of the firm.

    For the actual inclusion of brand-equity in value of a firm, the firm is valued using either the DCF or CCM (comparable company method) and some premium such as 15-20% is added to the value of the firm.

    Hope this answers your question. Let us know if you have any other queries. You can also email us on info@indiabizforsale.com or call us on +91-8000 422 133

    Best regards,
    IndiaBizForSale.com Team

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