You may have a trendy website or a not so user-friendly website. You may have other business requiring priority so not able to give earnest attention to your website. Perhaps you have increased competition for your e-commerce business or you just want to cash it out and invest that money into something else. While you have your own reasons to sell out your e-commerce business, you still want the best price from the buyer. But let’s face it! Determining the value of an online business for sale is not easy because of its intangible nature.
How much is your e-commerce business worth? It is certainly not determined by the number of hours you have put in or the SEO and promotion you have done or the growth potential it has. Buyers of an e-business are interested in the profit that a website generates. The other activities are ultimately focused on increasing the profits and hence do not increase the value of your e-business. Continue reading